How to Turn Your Online Ordering Page Into a Marketing Machine

Customer ordering food online from local restaurant website.

Your online ordering page shouldn’t just process transactions—it should drive repeat business. With the right layout, visuals, and messaging, it becomes one of your most powerful marketing tools.

1. Start With Storytelling: Share your origin story, your community roots, or the passion behind your food. Customers connect with authenticity and want to support people, not platforms.

2. Feature Your Best Sellers: Use mouth-watering photos and “most popular” badges to highlight your top-selling items. People are 3× more likely to order when they see what others love.

3. Use Smart Call-to-Actions: Replace generic buttons with inviting CTAs like “Get Dinner Started” or “Your Next Favorite Meal Awaits.” The right copy builds momentum.

4. Capture Emails and Phone Numbers: Add a simple opt-in checkbox at checkout. One customer’s order today could become their next three if you follow up with promotions.

5. Showcase Local Pride: Highlight local suppliers or community events. It reinforces that customers are supporting a neighborhood favorite—not a faceless chain.

Your online ordering page isn’t just a digital menu—it’s your storefront, your salesperson, and your marketing hub. Deliver Local helps restaurants transform that page into a branded experience that keeps customers coming back.

Want to see how your restaurant can launch commission-free online ordering? Learn More on Deliver Local