Restaurant Marketing ROI

You’d never run your kitchen without knowing your food costs — so why should your marketing be any different?

Measuring your restaurant’s return on investment (ROI) from marketing efforts is essential to understanding what’s working, what’s wasting money, and where you should double down. Whether you're spending on Facebook ads, local influencers, print flyers, or SEO, you need a clear view of how each channel contributes to customer acquisition and revenue.

Start with this simple formula:ROI = (Gross Profit from Campaign – Marketing Cost) ÷ Marketing Cost

For example, if you spent $200 on a local social media ad that brought in $1,000 in orders, your ROI would be 4X — that’s $800 profit for every $200 spent. Not bad. But many restaurants never track this at all, which leads to waste and missed opportunities.

� To make things easier, we’ve included a free ROI calculator that lets you plug in your campaign costs, revenue, and customer retention data — so you can start making informed marketing decisions immediately.

� And here’s where Deliver Local can really move the needle: Our platform helps lower your customer acquisition costs by providing built-in marketing tools like email and SMS campaigns, loyalty program integration, and local SEO landing pages — all included at no additional cost. By streamlining your operations and shifting delivery fees to the customer, Deliver Local helps you retain more revenue from every order, boosting your profit margins and your ROI at the same time.

Bottom line: When you track your marketing performance and use tools that minimize overhead, every dollar you spend goes further. Let Deliver Local help you turn insights into income — and waste into winning strategies.